Mid-century Toys
2 products
The mid-twentieth century was a golden era for New Zealand-made toys. A post-WWII baby boom, coupled with a blossoming economy and thriving local manufacturing industry, meant that the range of locally made toys was prolific. These stamps represent some of the best-known examples of the era.
By the end of the war in 1945, there had been no toy imports for more than half a decade. Some existing New Zealand manufacturers saw an opportunity to diversify into toy production, and new companies also set up.
In the immediate post-war era, import restrictions remained in place to protect New Zealand manufacturers. The post-war Labour government actively encouraged local production. Former prime minister Walter Nash, then Finance Minister, was instrumental in protecting and encouraging the New Zealand manufacturing industry. On a visit to the United Kingdom he specifically focused on the rules and regulations for toy production and imports, aiming to maintain New Zealand-based toy manufacturing.
Whatever the origin, material or history, one thing all toys have in common is their nostalgic appeal and the strong childhood memories that only this type of object can evoke.
Date of issue: 5 July 2023