Take a journey back to a time when New Zealand relied on its iconic graphic art to entice tourists from near and far. These classic travel posters helped build the tourism industry that now makes New Zealand world famous.
Before the internet, colour television and colour photography New Zealand relied on the charm of its tourism posters to entice travellers from near and far. Showcasing New Zealand’s scenery and culture, this iconic graphic art helped to build the tourism industry that now makes New Zealand world famous.
Up until the 1960s these iconic travel posters played a key role in enticing tourists to make the lengthy journey to visit Aotearoa, and encouraging ‘Kiwis’ to see more of their own countryside. Decorating railway stations and public buildings, these posters reflected New Zealand’s unique landscape, and created a sense of national identity and pride that remains today.
The Classic Travel Posters stamp issue featured a selection of these posters – each rich in colour and a beautifully crafted work of art in its own right. The 20 posters selected showcase New Zealand’s diverse scenery, from the snow-covered Southern Alps in the south to the sun-drenched beaches of Tauranga in the north. New Zealand’s love of the outdoors is apparent through activities such as fishing, skiing and even sheep droving. Our distinctive plant and bird life makes an appearance, as do the attractions of Mäori culture, an important part of New Zealand’s identity.
One Stamp Sheet, 20 Posters
The 20 x 70c stamps in this issue were combined into one eyecatching gummed stamp sheet that evoked a sense of nostalgia for the early years of New Zealand tourism.
First Day Covers
To complement the stamp sheet, a set of four first day covers was available. Each first day cover had five of the gummed stamps affixed, and made an iconic addition to any collection.
Such graphic New Zealand works of art deserve to be seen on a large scale, so we created a poster (measuring 535mm x 705mm) featuring all 20 'classic travel posters'. You received the poster free with each stamp sheet or set of first day covers ordered.
Product Listing for Classic Travel Posters
Click on image to enlarge.
|Date of issue:||7 August 2013|
|Number of stamps:||20 gummed stamps|
|Denomination:||20 x 70c|
|Stamps and first day covers designed by:||Hamish Thompson, Wellington, New Zealand|
|Printer and process:||Southern Colour Print Ltd by offset lithography|
|Number of colours:||Four process colours plus Synseal spot overgloss|
|Stamp size and format:||32.86mm x 50mm (vertical)|
|Paper type:||Tullis Russell 104gsm red phosphor gummed stamp paper|
|Number of stamps per sheet:||20|
|Perforation gauge:||14.40 x 14.00|
|Special blocks:||Plate/imprint blocks, A and B barcode blocks, and logo and value blocks were supplied as one sheet of 20 stamps.|
|Period of sale:||These stamps remained on sale until 6 August 2015.|