The 28th Olympiad in Athens, the birthplace of the modern Olympics, inspired us to reflect on New Zealand's proud Olympic history. When we remembered our Olympic champions we recalled the moments, or the split seconds, that they gritted their teeth, and rose to the superhuman task of becoming an Olympic champion.
In the spirit of these world beating achievements we created the world's first 'Action Replay' stamps. Four stamps that captured the action of these dramatic moments. With the twist of a wrist these spilt seconds of extraordinary human endeavour were replayed. This innovation bought a new dimension to the medium of stamps in the 21st century.
The Run of Gold Continues
The first day cover featured the four stamps surrounded by all previous New Zealand Olympic gold Medal winning events. All of this reminding us just how well 'little ole New Zealand' had performed at previous events.
From the Beginning to the End
Had you ever wondered what it was like for an athlete on the biggest day of their life? The presentation pack told the story of four famous New Zealand champions and the final moments before being immortalised in New Zealand's Olympic history.
The Technology Behind Action Stamps
The effect of movement was created through a special printing process called Lenticular. This effect was achieved by two or more images being printed together, or 'inter-laced', into each other. These were printed around the wrong way on the back of a special lens material. Due to the optics in the lens, your eye was forced to see only a very small area of the lens at a certain angle. So, when you tilted the stamp, the images in the stamp appeared to move.
Product Listing for the Olympics Games 2004
Click on image to enlarge.
|Date of issue:||2 August 2004|
|Number of stamps:||Four|
|Denominations and designs:||$45c John Walker - Montreal 1976, 90c Yvette Williams - Helsinki 1952, $1.50 Ian Fergusson and Paul MacDonald - Seoul 1988, $2.00 Peter Snell - Rome 1960|
|Stamps designed by:||Saatchi & Saatchi, Wellington|
|Printer and process:||Xtreme Graphics, USA by lenticular process|
|Number of colours:||Four process colours|
|Stamp size and format:||45mm x 30mm (horizontal)|
|Paper type:||Self-adhesive labels|
|Number of stamps per sheet:||16|
|Period of sale:||These stamps remained on sale until 1 August 2005.|