New Zealand isn't just a beautiful country. It's also one filled with the potential for adventure. It's this combination of magnificent scenery, and the activities on offer within such spectacular surrounds, that attracts people from around the world.
As New Zealanders we've always taken pride in what we can offer our visitors. Indeed, ours was the first country to have a government tourist department. Now, 100 years on, tourism is one of our top foreign exchange earners, with more than 1.7 million international visitors enjoying their own kiwi experience in 2000 alone.
The 2001 Scenic: 100 Years of Tourism issue sort to capture this combination of beautiful landscapes and fun activities using images from Tourism New Zealand - celebrating 100 Years of Tourism in New Zealand.
This issue was the first of the 'annual scenic' issues to also come in a self-adhesive format. The self-adhesive versions were available in booklets of 10 for both the 40c Bungy Jumping and 90c Sightseeing stamps, and a booklet of five for the $1.50 Sea Kayaking.
Choice of Two First Day Covers
The issue included two first day covers - one that featured all six of the gummed stamps from the issue, the other featured the 40c, 90c and $1.50 self-adhesive stamps. Like the stamps, the artwork for the covers also used stunning images from the 100% Pure New Zealand advertising campaign.
Beautifully designed, the 100 Years of Tourism presentation pack contained background information about the issue as well as all six gummed stamps.
Product Listing for 2001 Scenic: 100 Years of Tourism
Click on image to enlarge.
|Date of issue:||4 July 2001|
|Number of stamps:||Six|
|Denominations:||40c BungyJumping; 80c Waka, 90c Sightseeing; $1.30 Fishing & $1.50 Sea-Kayaking; $2.00 Tramping|
|Stamps designed by:||Designworks, Wellington, New Zealand|
|Dispenser and self-adhseive booklets designed by:||Cato Partners, Wellington, New Zealand|
|First day covers designed by:||Comm Arts Design, Wellington, New Zealand|
|Gummed stamps - printer and process:||Southern Colour Print, Dunedin, New Zealand by offset lithography|
|Self-adhesive booklets - printer:||Sprintpak, Australia|
|Self-adhesive dispenser - printer and process:||Southern Colour Print, Dunedin, New Zealand by offset lithography|
|Number of colours:||Five|
|Stamp size and format:||Gummed: 40.61mm x 30mm (horizontal); Self-adhesive: 30mm x 25mm|
|First day cover size:||206mm x 102mm|
|Paper type:||Gummed stamps:103gsm red phosphor coated stamp paer; Booklet stamps (40c & 90c): B110 self-adhesive paper; Booklet stamp ($1.50): B100 self-adhesive paper; Coil stamp: De La Rue red phospor self-adhesive 210gsm and JAC non detection self-adhesive 210gsm|
|Number of stamps per sheet:||Gummed: 50 stamps|
|Special Blocks:||Plate/imprint blocks could be obtained by purchasing at least six stamps from a sheet. Barcode, value blocks and logo blocks could be obtained by purchasing at least two stamps from a sheet. Barcode blocks were available in A format for sheet stamps.|
|Period of sale:||These stamps remained on sale until 3 July 2002.|