New Zealand isn't just a beautiful country. It's also one filled with the potential for adventure. It's this combination of magnificent scenery, and the activities on offer within such spectacular surrounds, that attracts people from around the world.
Issue information
As New Zealanders we've always taken pride in what we can offer our visitors. Indeed, ours was the first country to have a government tourist department. Now, 100 years on, tourism is one of our top foreign exchange earners, with more than 1.7 million international visitors enjoying their own kiwi experience in 2000 alone.
The 2001 Scenic: 100 Years of Tourism issue sort to capture this combination of beautiful landscapes and fun activities using images from Tourism New Zealand - celebrating 100 Years of Tourism in New Zealand.
Self-adhesive Firsts
This issue was the first of the 'annual scenic' issues to also come in a self-adhesive format. The self-adhesive versions were available in booklets of 10 for both the 40c Bungy Jumping and 90c Sightseeing stamps, and a booklet of five for the $1.50 Sea Kayaking.
Choice of Two First Day Covers
The issue included two first day covers - one that featured all six of the gummed stamps from the issue, the other featured the 40c, 90c and $1.50 self-adhesive stamps. Like the stamps, the artwork for the covers also used stunning images from the 100% Pure New Zealand advertising campaign.
Presentation Pack
Beautifully designed, the 100 Years of Tourism presentation pack contained background information about the issue as well as all six gummed stamps.
Product Listing for 2001 Scenic: 100 Years of Tourism
| Image | Title | Description | Price |
|---|---|---|---|
 |
Single Stamp |
Single 40c 'Bungy Jumping, Queenstown' gummed stamp. Queenstown captures the thrill of one of our more famous tourism experiences which, along with jet boating and white water rafting, attract the adventurous visitor. |
$0.40 |
 |
Single Stamp |
Single 80c 'Te Arawa Waka Taua, Lake Rotoiti' gummed stamp. Te Arawa Waka Taua features the Rotorua thermal lakes district once visited by our earliest tourists - and it's still a popular destination today. |
$0.80 |
 |
Single Stamp |
Single 90c 'Sightseeing, Mt Alfred' gummed stamp. The view from Mount Alfred is just one of the majestic panoramas visitors can experience when exploring our country by car, tourist coach or train. |
$0.90 |
 |
Single Stamp |
Single $1.30 'Fishing, Glenorchy' gummed stamp. The Rees River, Glenorchy, one of our many picturesque waterways. New Zealand is a mecca for serious and casual anglers alike, with its huge variety of fresh and seawater life. |
$1.30 |
 |
Single Stamp |
Single $1.50 'Sea Kayaking, Abel Tasman' gummed stamp. Abel Tasman National Park. Sea kayaking around its golden sand beaches is a unique experience - with inlets, islands and an abundance of life to observe. |
$1.50 |
 |
Single Stamp |
Single $2.00 'Tramping, Fiordland' gummed stamp. This stamp recognises the huge number of tramping opportunities in New Zealand. Featured is the Fiordland National Park, which walkers have been attracted to since the late 19th century. |
$2.00 |
 |
Single Stamp | Single 40c 'Bungy Jumping, Queenstown' self-adhesive stamp. | $0.40 |
 |
Single Stamp | Single 90c 'Sightseeing, Mt Alfred' self-adhesive stamp. | $0.90 |
 |
Single Stamp | Single $1.50 'Sea Kayaking, Abel Tasman' self-adhesive stamp. | $1.50 |
 |
First Day Cover | First day cover with gummed stamps affixed. Cancelled on the first day of issue. | $7.40 |
 |
First Day Cover | First day cover with self-adhesive stamps affixed. Cancelled on the first day of issue. | $3.30 |
| Self-adhesive Dispenser | Dispenser box containing 100 x 40c self-adhesive stamps. | $40.00 | |
 |
Self-adhesive Booklet | Booklet containing 10 x 40c self-adhesive stamps. | $4.00 |
 |
Self-adhesive Booklet | Booklet containing 10 x 90c self-adhesive stamps. | $9.00 |
 |
Self-adhesive Booklet | Booklet containing 5 x $1.50 self-adhesive stamps. | $7.50 |
 |
Presentation Pack | Beautifully designed, the 100 Years of Tourism presentation pack contains backgroung information about the issue as well as gummed stamp. | $11.00 |
| Presentation pack containing a selection of stamp products from the issue and further information on the theme of the stamps |
| Presentation pack containing a selection of stamp products from the issue and further information on the theme of the stamps |
Technical information
| Date of issue: | 4 July 2001 |
|---|---|
| Number of stamps: | Six |
| Denominations: | 40c BungyJumping; 80c Waka, 90c Sightseeing; $1.30 Fishing & $1.50 Sea-Kayaking; $2.00 Tramping |
| Stamps designed by: | Designworks, Wellington, New Zealand |
| Dispenser and self-adhseive booklets designed by: | Cato Partners, Wellington, New Zealand |
| First day covers designed by: | Comm Arts Design, Wellington, New Zealand |
| Gummed stamps - printer and process: | Southern Colour Print, Dunedin, New Zealand by offset lithography |
| Self-adhesive booklets - printer: | Sprintpak, Australia |
| Self-adhesive dispenser - printer and process: | Southern Colour Print, Dunedin, New Zealand by offset lithography |
| Number of colours: | Five |
| Stamp size and format: | Gummed: 40.61mm x 30mm (horizontal); Self-adhesive: 30mm x 25mm |
| First day cover size: | 206mm x 102mm |
| Paper type: | Gummed stamps:103gsm red phosphor coated stamp paer; Booklet stamps (40c & 90c): B110 self-adhesive paper; Booklet stamp ($1.50): B100 self-adhesive paper; Coil stamp: De La Rue red phospor self-adhesive 210gsm and JAC non detection self-adhesive 210gsm |
| Perforation gauge: | 14.25 |
| Number of stamps per sheet: | Gummed: 50 stamps |
| Special Blocks: | Plate/imprint blocks could be obtained by purchasing at least six stamps from a sheet. Barcode, value blocks and logo blocks could be obtained by purchasing at least two stamps from a sheet. Barcode blocks were available in A format for sheet stamps. |
| Period of sale: | These stamps remained on sale until 3 July 2002. |
