With clear, unpolluted skies, an outdoor lifestyle, ozone depletion, and a latitude that puts us close to the sun in summer, ‘Being SunSmart’ is an important part of the New Zealand way of life.
The 2015 Children’s Health stamps embrace the SunSmart principles of Slip, Slop, Slap & Wrap. New Zealand has always had a love affair with the sun, but in the 1980s it became apparent that this had to change. Our national melanoma rates were doubling every ten years, so as a nation we had to learn how to be SunSmart. It’s important not only for adults to embrace being SunSmart, but to teach our children how to be SunSmart too.
This illustrated stamp issue highlights the importance of being SunSmart in a whimsical way. Each stamp highlights one of the four key SunSmart messages that have been a part of our lives for more than 30 years - Slip, Slop, Slap and Wrap! New Zealand kids can still enjoy summer - as long as they stay SunSmart!
Ten cents from each stamp in this issue went directly to Stand Children’s Services Tū Māia Whānau (formerly known as Children’s Health Camps) to aid the valuable service it provides to children and their families in need around New Zealand. New Zealand Post has been supporting Children’s Health Camps since 1929.
SunSmart Collectables with a Twist
Available in this playful issue was a miniature sheet, a first day cover and a miniature sheet first day cover. Each of these collectables featured further imagery supporting the ‘Slip, Slop, Slap & Wrap’ message, with a special twist on the miniature sheet. The die-cut miniature sheet featured a large umbrella that’s white and yellow at first glance, but exposed to the UV rays of the sun, it turned purple and green!
A sheet of 100 self-adhesive stamps were also available.
Product Listing for 2015 Children's Health: Being SunSmart
Click on image to enlarge.
|Date of issue:||2 September 2015|
|Number of stamps:||Three gummed stamps and one self-adhesive stamp|
|Denominations:||Gummed: 80c + 10c , $1.40 + 10c and $2.00 + 10c; Self-adhesive: 80c + 10c|
|Designed by:||Donna Mckenna, Wellington, New Zealand|
|Printer and process:||Southern Colour Print Ltd by offset lithography; miniature sheet contains photochromic ink|
|Number of colours:||Four process colours|
|Stamp size and format:||Gummed: 30mm x 40mm (vertical); self-adhesive: 25mm x 30mm (vertical)|
|Paper type:||Gummed: Tullis Russell 104gsm red phosphor gummed stamp paper; self-adhesive: Avery Dennison B90 kraft back PSA 210 gsm|
|Number of stamps per sheet:||Gummed: 25; self-adhesive: 100|
|Perforation gauge:||14 and die cut|
|Special blocks:||Plate/Imprint blocks could be obtained by purchasing at least six stamps from a sheet. Barcode blocks were available in A and B formats.|
|Period of sale:||Unless stocks were exhausted earlier, these stamps remained on sale until 1 September 2016. First day covers remained on sale until 2 November 2015.|